Monday, January 20, 2020
Acid Rain INTRODUCTION: Acid rain is a great problem in our world. It causes fish and plants to die in our waters. As well it causes harm to our own race as well, because we eat these fish, drink this water and eat these plants. It is a problem that we must all face together and try to get rid of. However acid rain on it's own is not the biggest problem. It cause many other problems such as aluminum poisoning. Acid Rain is deadly. WHAT IS ACID RAIN? Acid rain is all the rain, snow, mist etc that falls from the sky onto our planet that contains an unnatural acidic. It is not to be confused with uncontaminated rain that falls, for that rain is naturally slightly acidic. It is caused by today's industry. When products are manufactured many chemicals are used to create it. However because of the difficulty and cost of properly disposing of these products they are often emitted into the atmosphere with little or no treatment. The term was first considered to be important about 20 years ago when scientists in Sweden and Norway first believed that acidic rain may be causing great ecological damage to the planet. The problem was that by the time that the scientist found the problem it was already very large. Detecting an acid lake is often quite difficult. A lake does not become acid over night. It happens over a period of many years, some times decades. The changes are usually to gradual for them to be noticed early. At the beginning of the 20th century most rivers/lakes like the river Tovdal in Norway had not yet begun to die. However by 1926 local inspectors were noticing that many of the lakes were beginning to show signs of death. Fish were found dead along the banks of many rivers. As the winters ice began to melt off more and more hundreds upon hundreds more dead fish (trout in particular) were being found. It was at this time that scientist began to search for the reason. As the scientists continued to work they found many piles of dead fish, up to 5000 in one pile, further up the river. Divers were sent in to examine the bottom of the rivers. What they found were many more dead fish. Many live and dead specimens were taken back to labs across Norway.
Sunday, January 12, 2020
CPU and memory requirements are the most glaring but even hard rive partition size and what kind of disc drive present matters. Within the generations of Windows there is a long list of features that separate them. Windows XP was introduced with personalized start menu options per user using the PC. XP was the first Windows SO to self-adjust the task spacing as the user opened more programs. Windows Vista introduced Area, Sidebar, and Gadgets in an effort to enhance the users experience but also to make it easier to interact with the main system through the mini-application based Gadgets.Simple services like displaying pictures, turning wireless on or off, ND music playback were available that prior to Vista required a running program. Windows 7 further enhances the user experience with modification to Windows explorer and how it organizes the files and folders in an easier to use format. The use of Libraries enables the SO to index files by content and therefore able to group in a w ay where the user is able to locate a file even if the file is saved in an unrelated folder. The second largest of the major ASS is used exclusively by Apple.Mac SO is a proprietary system that has a very strict requirement for what hardware will work with the system. Despite the hardware limitations to only Intel Cups and approved motherboards, it remains a huge favorite to certain groups of users like multimedia designers, graphic artists, and music producers. One potential reason for this is because Apple was the first to utilize a simple a graphical user interface (GU') therefore making it easier to use the system instead of driven by often hard to use and complex DOS commands.With later versions of Mac like SO X, various technologies, such as Anti-Aliasing and Colors are used to dramatically improve the user interface. Another difference is that a user can pen PC files like . Doc and . AXIS within Mac without problem, while Windows requires conversion software to open Mac files . By doing this, Apple has in effect broken down many important barriers while the average PC user has resisted in adopting a Mac over a PC. Despite some advantages, Mac usage is low, roughly 10% or lower of the entire computer market in the U.S. The smallest market share among the ASS belongs to Linux. Users have been slow to adopt it since its inception in October of 1991 by Lines Dorval. Despite little use by average users, there exists many a version or distributions which ghastly dominate the area of computers known as servers, main frames, and super computers. Linux is also the system of choice on much smaller devices like phones and tablets. What makes Linux exciting to use for some is also what keeps most users away; Linux has splintered to over 300 variations.Most are specialized for the devices which it is meant to be installed on, but even for use for the mass market of users there are still four major variations such as Bunt, Use, Red Hat, and Knops. Common trait within Linux is that it has a very small footprint compared to larger ASS like Windows. For computer enthusiasts, one can run a distribution of Linux on hardware that is otherwise vastly outdated or run alongside Windows on the same computer.Another advantage of Linux is the well-established and openly accessible documentation on the commands but also how to configure the System best for the user or the use of the SO as well as how to troubleshoot issues. For software hobbyists and professionals this means that they can basically tailor the system to their needs and cut the dependence on what Microsoft or Apple may offer. Because of the open source nature of the SO, they can both upload fixes and receive enhancements from other users and the committees that oversee Linen's development.Despite the differences between operating systems a common thread among them is that they help shape the user experience of a computer. By doing so it enhances our desire to continue using computers and their many benefits. Without development of operating systems things such as modern day networks or communications wouldn't be possible. Since new technologies are constantly bringing us new and better hardware, it's the operating system and its development that will continue to encourage the user to ultimately enjoy the device.
Saturday, January 4, 2020
Sample details Pages: 2 Words: 666 Downloads: 1 Date added: 2019/10/30 Category Religion Essay Level High school Tags: Existence of God Essay Did you like this example? In Meditations on First Philosophy, RenÃ © Descartes attempts to rebuild his beliefs from the ground up, accepting only those he can be absolutely certain of. In order to decide the certainty of a belief, Descartes creates proofs through a series of questions and statements. Each belief he attempts to prove is thoroughly explained in a new Meditation. DonÃ¢â¬â¢t waste time! Our writers will create an original "Beliefs and The Existence of God" essay for you Create order In Meditation III specifically, Descartes attempts to prove the existence of God. However, proving the existence of God does not serve solely for the renewal of his beliefs. Instead, it is to actually disprove the existence of an idea he has already shared. In Meditation I, Descartes introduces and explains the origins of doubt. He claims he cannot even know if what he believes he sees is actually what he sees. In order to explain why this is so, Descartes declares, Accordingly, I will suppose an evil genius, supremely powerful and clever, who has directed his entire effort at deceiving me. (12) Here he is reasoning that a demon, or evil genius, exists whose job is to merely deceive and consequently this causes doubt in perception. Thus far, there is nothing to prove this demon is or is not real, so Descartes must recognize this idea as it possibly being true. In Meditation III, Descartes proclaims, And certainly, because I have no reason for thinking that there is a God who is a deceiver the basis for doubting, depending as it does merely on the above hypothesis, is very tenuous and, so to speak, metaphysical. But in order to remove even this basis for doubt, I should at the first opportunity inquire whether there is a God (20) He knows that God, being an all perfect being, would not deceive him, and he knows there cannot be a being more powerful than God to overrule this. So, in proving the existence of God, he proves that no being could deceive another; therefore, there cannot be an evil demon and his perceptions are clear. However, in attempting to establish Gods existence, it can be said that Descartes is misguided, and his reasoning is problematic. It is understood that Descartes must prove that God exists in order to rule out the evil demon. And by ruling out the demon he ultimately assures himself that what he clearly and distinctly perceives is true because he will not be deceived by a greater being. It is also understood that Descartes already has an idea of God as he tells in Meditation Three: It is indeed an idea that is utterly clear and distinct; for whatever I clearly and distinctly perceive to be real and true and to involve some perfection is wholly contained in that idea. The result is that, of all the ideas that are in me, the idea that I have of God is the most true, the most clear and distinct. (26) Here, Descartes claims that he cannot doubt the existence of God, because he already has a clear and distinct perception of Him. These two understandings are completely conflicting. In one instance he claims he cannot have clear and distinct perceptions unless he knows God exists, but in the other he claims he already knows God exists because he has a clear and distinct perception of Him. He faces what is known as the Cartesian Circle, where the opposing ideas are in a constant circle. How can it be that he already has a clear and distinct perception of something that proves he has clear and distinct perceptions? This fault leads the reader to believe Descartes argument and proof is largely misguided and cannot be trusted. Through first examination, it appears Descartes reasoning for proving the existence of God is sound. In his case, it is logical to want to disprove the existence of a demon that causes another to doubt. However, when given a closer look, it is clear Descartes ideas and reasons given in proving the existence of God contradict one another giving a sense of unreliability to his work.
Friday, December 27, 2019
Working memory is a cognitive system that maintains and manipulates task-relevant information for a short period of time. (Cowan, J. 1999) Memory plays a crucial role in everyday life. It enables one to effectively perform complex tasks such as the ability to reason and solve new problems independently on a daily basis. Working memory is limited in capacity and sensitive to interruptions. Ã¢â¬Å"Without memory, our awareness would be confined to an external present and our lives would be virtually devoid of meaning.Ã¢â¬ (Schacter,D..L and Scarry,E 2001) Impairments in working memory are often apparent in individuals with ADHD, acquired brain injury, depression and several other conditions. It is important that researchers grasp an in-depth understanding of what working memory is and how it works in order to develop interventions and ways to improve working memory. Recent research has revealed that working memory can be enhanced through Cogmed Working Memory Training. (SÃ ¶derqvis t,S. and Nutley, S. 2015) This essay will focus predominantly on BaddeleyÃ¢â¬â¢s working memory model. It will outline the constituents of the model, drawing upon evidence for and against the model. Atkinsons and ShiffrinÃ¢â¬â¢s multistore model of memory will be briefly mentioned. However, it is apparent that this model lacked detail and is outdated. Atkinson and Shriffin (1968) established a model known as the multi-store model. The model depicts that memory can be interpreted as a sequence of steps, wherebyShow MoreRelatedModule Information Processing Theory of Learning2021 Words Ã |Ã 9 PagesModule Information Processing Theory of Learning INTRODUCTION The information processing theory approach to the study of cognitive development evolved out of the American experimental tradition in psychology. Information processing theorists proposed that like the computer, the human mind is a system that processes information through the application of logical rules and strategies. Like the computer, the mind has a limited capacity for the amount and nature of the information it can process ObjectivesRead MoreCan Schizophrenia Patients Be A Normal?1730 Words Ã |Ã 7 Pagesas abnormal social behaviours; and cognitive difficulties, such as poorer attention and working memory. These manifestations clearly make it a challenge for schizophrenics to live a normal life and earn a living for themselves (National Institute of Mental Health, n.d.). According to Wilk et al. (2005), cognitive impairment is thought to be a central feature of schizophrenia. It spans across a number of separate cognitive domains, such as attention, working memory, executive functions and verbal fluencyRead MoreThe Theory Of Rational Systems1342 Words Ã |Ã 6 PagesScott s Perspective of Organization s as Rational Systems in the perspective of Weber, Simon and Taylor. In the perspective of rational systems as defined by Scott- organizations are defined as Ã¢â¬Å"instruments designed to attain specific goalsÃ¢â¬ . Scott focuses on the action of functional rationality that refers to the implementation of a series of actions to attain specific goals with maximum possible efficiency. Scott s draws his basic definition of rationality by encompassing the results, researchRead MoreAttention Defecit Hyperactivity Disorder2565 Words Ã |Ã 10 PagesDisorder (ADHD) a neurobehavioral and cognitive disorder that is characterized by inattentive, impulsive and hyperactivity symptoms (Ko et al., 2013). It is a highly prevalent disorder among child and adolescent populations although approximately 15% of patients have been found to meet full symptom criteria into adulthood (Hoogman et al., 2013). ADHD has been related to various cognitive deficits in major areas of executive functioning such as planning, working memory decision making, goals setting, emotio nalRead Moreworking memory18399 Words Ã |Ã 74 PagesPAGES CHAPTER Working Memory 6 Le arn i ng O b j ec t i ves 1. Using Working Memory 1.1. A Computer Metaphor 1.2. Implications of the Nature of Working Memory 2. From Primary Memory to Working Memory: A Brief History 2.1. William James: Primary Memory, Secondary Memory, and Consciousness 2.2. Early Studies: The Characteristics of Short-Term Memory 2.2.1. Brevity of Duration 2.2.2. Ready Accessibility 2.3. The Atkinson-Shiffrin Model: The Relationship of Short-Term and LongTerm Memory 2.4. The Baddeley-HitchRead MoreThe Digital Assistant, Or Pda2247 Words Ã |Ã 9 Pagesincluding features like a calendar and tasks list. Today, the PDA has fallen into disuse, replaced by its more popular and powerful successor: the smart phone. Voice recognition technology is giving rebirth to the spirit of the PDA in the form of new intelligent digital systems designed to help you manage your affairs. These reborn personal assistants are gaining popularity in both consumer and business markets due to their ability to streamline commonplace tasks. As new technologies are discoveredRead MoreA Capacity Theory of Comprehension: Individual Differences in Working Memory17146 Words Ã |Ã 69 PagesCapacity Theory of Comprehension: Individual Differences in Working Memory Marcel Adam Just and Patricia A. Carpenter Carnegie Mellon University A theory of the way working memory capacity constrains comprehension is proposed. The theory proposes that both processing and storage are mediated by activation and that the total amount of activation available in working memory varies among individuals. Individual differences in working memory capacity for language can account for qualitative and quantitativeRead MoreCan Preference for Background Music Mediate the Irrelevant Sound Effect?6367 Words Ã |Ã 26 PagesApplied Cognitive Psychology, Appl. Cognit. Psychol. 25: 625Ã¢â¬â631 (2011) Published online 21 July 2010 in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/acp.1731 Can Preference for Background Music Mediate the Irrelevant Sound Effect? NICK PERHAM* and JOANNE VIZARD School of Psychology, University of Wales Institute Cardiff, Cardiff, UK Summary: Research suggests that listening to background music prior to task performance increases cognitive processes, such as attention and memoryRead MoreGucci Mane: a Thug Life7811 Words Ã |Ã 32 Pageswhich involves active control over the cognitive processes engaged in learning. Activities such as planning how to approach a given learning task, monitoring comprehension, and evaluating progress toward the completion of a task are metacognitive in nature. Because metacognition plays a critical role in successful learning, it is important to study metacognitive activity and development to determine how students can be taught to better apply their cognitive resources through metacognitive controlRead MoreDevelopmental Psychology14082 Words Ã |Ã 57 PagesQUESTION 1: THEORISTS HAVE A CERTAIN POINT OF VIEW ON THE BASIC ISSUES UNDERLYING CHILD DEVELOPMENT. DETERMINE, DISCUSS AND EVALUATE THE POINT OF VIEW OF VYGOTSKYÃ¢â¬â¢S SOCIOCULTURAL THEORY AND THE INFORMATION PROCESSING APPROACH WITH REGARD TO THE ISSUES UNDERLYING CHILD DEVELOPMENT * THE COURSE OF DEVELOPMENT (CONTINUOUS OR DISCONTINUOUS) * THE COURSE OF DEVELOPMENT: ONE OR MANY * FACTORS THAT DETERMINE DEVELOPMENT (NATURE/NURTURE) Introduction Child development has many theories with different
Thursday, December 19, 2019
Tom Nowakowski 10/16/14 HI 324 Dr. Schandler Midterm Essay #1 Ã¢â¬Å"New Western HistoryÃ¢â¬ entails a fundamentally different approach to looking at the history of the American West. Whereas the old narrative deemphasized the contributions of others, the new interpretative paradigm is now more inclusive of the roles of women, minority groups, the Federal Government, corporate capitalism, urbanization, and Spain too. In addition, a new environmental narrative has emerged as well. Prior to the implementation of the grid system, earlier colonial settlers sought to copy the European towns from which they came from. This meant constructing a town with the church being located in the middle and everything else being constructed outwards, including the roads. However, no longer is the idea of a uniform landscape and the grid theory prominent. The impracticalities are now noticeable. The grid system, which was enforced by the government and surveyors, was also unrealistic not only with topography, but with the earth as well. In reality, the grid was never completely square. Since the earth is round, the grid produced trapezoids. In turn, this meant that some people received better land plots than others. What was meant to be an egalitarian system wasnÃ¢â¬â¢t so egalitarian after all. ItÃ¢â¬â¢s now more commonplace to look at the uniqueness of particular landscapes and to take into account their peculiarities, instead of imposing uniformity on them. The original narrative adhered to the SecondShow MoreRelatedEuropean History as Told Through Diaghilevs Rite of Spring Essay example1030 Words Ã |Ã 5 Pagesbehind it all. Diaghilev brings the ideas and talent of the blossoming Russia to Paris in 1913 with the premiere of Le Sacre du printempes. Even though many thought of Paris as the cultural center of Europe, Germany was the source of the majority of new ideas and ways of thinking. The newly unified Germany is trying desperately to contest its modern ideas against the centuries of tradition that Britain and France are trying to hang on to. World War I was not significant merely for the massive levelRead MoreModern Architecture in Japan and India1532 Words Ã |Ã 6 Pagesregion and national culture there are periods of rejection of the past and periods of revival. These periods are often reflected through architecture as architects, developers, engineers, lay people and even the national governments seek to reflect history with the inclusi on of modernity, meaning modern buildings with elements of tradition as well as all the modern amenities sought by users. In an architectural sense much of the focus is on theory within the academy, while the actual development ofRead MoreWestern Representations Of East European Women Essay1372 Words Ã |Ã 6 PagesVampirettes, Wretches and Amazons: Western Representations of East European Women. By Valentina Glajar and Domnica Radulescu. East European Monographs, Boulder, Co. New York 2004. The publication of this collection of essays, written, edited, collected, and given and introduction by a cast of female writers, hailing from and writing for the variety of Eastern European countries addressed within the collection, forms the basis for a future dialog and investigation into the issues addressed. WhileRead MoreOil And Natural Gas : A Source Of Strategic Power956 Words Ã |Ã 4 PagesOil and Democracy in Middle East Fossil energy (i.e. coal, oil and natural gas) is generally considered as a main force that drives innovation of new technology and highly developed economy around the world from industrial revolution. It is also the Ã¢â¬Å"lifebloodÃ¢â¬ of the global economy and takes up 80% of worldÃ¢â¬â¢s net primary energy supply. However, due to the huge exposure of oil reserves in Persian Gulf after World War I, geopolitical struggles and potential conflicts surrounding fossil energyRead MoreProspectus Example1677 Words Ã |Ã 7 PagesHow the Cubans view themselves in Western Media A Prospectus For History 299 Dr. Ganaway April 21, 2010 Introduction As a young child, I remember living in New York during the latter part of the Cold War years. In school, we had Ã¢â¬Å"bomb drillsÃ¢â¬ in which time we got under our desks and took cover in case of a bomb or missile hitting the city. The apartment building that I lived in had a Ã¢â¬Å"fallout shelterÃ¢â¬ downstairs underneath the building to house survivors of nuclear war and spareRead More Cahill Essay705 Words Ã |Ã 3 Pages The Gifts of the Jews Catholic author thanks Jews for Western values Review by April Witt for Miami Herald Published: Tuesday, April 14, 1998, If not for the Jews, no one would know to love justice, yearn for freedom, struggle for faith in one God or hope for a tomorrow better than today. Jews helped invent Western culture and without Jewish ideas and values there would be no civil rights movement, democracy or even history. Thats the central, sweeping premise of The Gifts ofRead MoreHealthcare Model: Acupuncture1762 Words Ã |Ã 7 Pagesdiscovery of bacteria and the use of the microscope, the Bio-Medical Model (BMM) moved into prominence, believing that specific illness were linked to specific bacteria, viruses, or pathogens. Many of the more common diseases that killed so many in history were mitigated by using the BMM: measles, chicken pox, tuberculosis, etc. Still, many questions even into the 20th century seemed to not really fit with this pathogen-based model (Porter, 1999). For most of the West, the idea of categorizing everythingRead MoreRacism : A History? Essay922 Words Ã |Ã 4 Pages RACISM: A HISTORY Name Course Date Abstract This essay will focus on the film Racism: a History. I picked the film over the other films offered, because it taught me many things about history of the Black Americans. It illustrates how race continues to justify economic misuse and injustices. It shows how people moved from their maternal land, bound in slavery, and killed. This happens when people view others as though they are not human beings. This film helpsRead MoreEssay Urban Planning1050 Words Ã |Ã 5 Pageseconomy is controlled by a few Western countries in which most technologies and innovations take place. So the Western model is prominent in the cities, despite the differences in culture, politics and history. What distinguishes the developed western model which Clark presents is that the changes in the physical environment and social pattern took longer, which gives both the national government and the community the opportunity to live the changes and interact with the new developments positively (BerryRead MoreAuthority and Followership692 Words Ã |Ã 3 PagesAuthority and Followership Authority and followership have been important concepts in Western history for thousands of years, but these concepts have also changed during that time. The most significant change is in how people see authority and how they see value in that authority. In other words, the question becomes how people determine which people are given authority and which are followed based on the values those people have and the value ascribed to those people by others (Samier, 2005).
Tuesday, December 10, 2019
Coca Colas Environment Essay Soon after John S Pemberton prepared the first batch of Coca-Cola syrup in 1886, his friend and bookkeeper, F.M. Robinson, chose an alliterative name. He wrote the words in the now familiar flowing script, and, in 1893, Coca-Cola was registered officially in the U.S Patent and Trademark Office. The Coca-Cola Company is the worlds largest beverage company and is the leading producer and marketer of soft drinks. The company markets four of the worlds top five soft drink brands: Coca-Cola (the worlds Number one and best known trademark), Diet Coke, Sprite and Fanta. Through the worlds largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Companys products at a rate of more than 900 million a day. Soon after John S Pemberton prepared the first batch of Coca-Cola syrup in 1886, his friend and bookkeeper, F.M. Robinson, chose an alliterative name. He wrote the words in the now familiar flowing script, and, in 1893, Coca-Cola was registered officially in the U.S Patent and Trademark Office. In 1941 the word Coke received equal prominence in advertising with Coca-Cola and in 1945 was registered as a trademark. In 1888 control of the budding businessman Asa G. Candler who saw the potential for Coca-Cola and acquired sole ownership for the princely sum of $2,300. The Coca-Cola Company was formed in 1892 and within three years Coca-Cola was being drunk in every state of the U.S. Shortly afterwards the move into world markets began with sales in Canada and Honolulu. The key to this wider distribution was bottling. Coca-Cola was first put into bottles in 1894 but it was only at the turn of the century, when two businessmen from Chattanooga, Tennessee secured the rights to sell Coca-Cola throughout the U.S that bottling commenced on a large scale. Asa Candler was a great believer in advertising and countless souvenir and novelty items depicting the trademark were distributed during his period as proprietor. In 1919 the Candler interests were sold to Atlanta banker Ernest Woodruff. His son Robert Winship Woodruff was elected president of the Coca-Cola in 1923. During the 20s and 30s under Robert Woodruff, the Coca-Cola Company introduced many new ways of distributing and dispensing Coca-Cola, the Glascock Cooler for example and Automatic Dole Master. The stage was set for worldwide distribution with the establishment of what was to become the Coca-Cola Export Corporation in 1926 which was responsible for foreign sales. Under Woodruffs leadership many new merchandising and marketing ideas were put into practice and his vision of Coca-Cola as an international institution soon became a reality. One of Robert Woodruffs major objectives was to place Coca-Cola within an arms reach of desire. Even thirsty sports fans were within hailing distance of a vendor selling ice-cold Coke. Robert Woodruff insisted on quality for the product and its image, initiating stringent quality control standards for both bottling and fountain operations. By contract with The Coca-Cola Company or its local subsidiaries, bottling companies are authorised to package and sell their soft drinks within certain territorial boundaries and under conditions that ensure the highest standards of quality and uniformity. The company takes great pride in being a worldwide business that is always local. Bottling and canning plants are, with some exceptions, locally owned and operated by independent business people who are native to the countries in which they are located. Bottlers provide the required capital investment for land, buildings, machinery, equipment, trucks, bottles and cases. Most supplies are bought form local sources, often creating new supply industries and areas of employment within the local economy. The company supplies bottlers with syrups, concentrates and beverage bases and actively engages in management assistance to help ensure the profitable growth of the bottlers business. Bottlers are offered a broad range of business support services form the Company, in such areas as product quality control, marketing, advertising, engineering, finance and personnel training. To handle the enormous scope of its business, The Coca-Cola Company is divided into 6 operating units: the Middle and Far East Group, the Greater Europe Group, the Latin America Group, the North America Group (responsible for the United States and Canada), the Africa Group (responsible for the countries of sub-Saharan Africa), and The Minute Maid Company (the largest marketer of juice and juice-drink products in the world). The Company today views itself as a truly global corporation that happens to be headquartered in the United States. Martin Luther King JR EssayBottlers provide the required capital investment for land, buildings, machinery, equipment, trucks, bottles and cases. Most supplies are bought form local sources, often creating new supply industries and areas of employment within the local economy. The company supplies bottlers with syrups, concentrates and beverage bases and actively engages in management assistance to help ensure the profitable growth of the bottlers business. Bottlers are offered a broad range of business support services form the Company, in such areas as product quality control, marketing, advertising, engineering, finance and personnel training. To handle the enormous scope of its business, The Coca-Cola Company is divided into 6 operating units: the Middle and Far East Group, the Greater Europe Group, the Latin America Group, the North America Group (responsible for the United States and Canada), the Africa Group (responsible for the countries of sub-Saharan Africa), and The Minute Maid Company (the largest marketer of juice and juice-drink products in the world). The Company today views itself as a truly global corporation that happens to be headquartered in the United States. With decades of experience in international business, the Company has mastered the challenges of marketing and advertising to a vast world population. The messages are not simply translated but tailored to suit local cultures. Even within a single country, like the United States, the Company reaches different audiences in different ways to make sure that no segment of the population misses the message that Company products are special, different and better. Competitive Advantage Key Success Factors:Coca-Cola has built up a brand over the last 113 years in just under 200 countries serving a network of 14 million customers (e.g. Retailers, Cinemas etc.) who resell onto the consumer. Its recognisability as a brand is second to none. Coca-Cola is market leader in most of the countries it serves. Between all its brands it usually makes up three or four (e.g. In the USA Coca -Cola has established four of its brands in the top five) of the top selling soft drinks. The companys position within the market is virtually inpenetratable. The management successfully achieved to serve a wide range of markets and needs with equal effectiveness. The distribution system is regarded as one of the best in the world. The anchor bottlers, who are a strong and focused team, have contributed to the success of Coca-Cola. Coca-Cola, usually, hold an equity position within these bottlers which builds a unique working relationship. It gives a sense that your customers are also your partners. The company continues its integrative growth. Coca-Cola has a number of world-renowned brands, such as, Sprite, Fanta and Diet Coke. It is believed if production plants and inventories of the company went up in flames overnight, banks would give funds to rebuild with only the trademarks Coke and Coca-Cola as security. A great Strength of Coca-Cola is its diversification of brands within the drinks industry. As years pass they branch out into the juice (Minute Maid), sports drink (PowerAde) and water (Dasani) industry. Research and development (R;D) is a major factor in the company maintaining its number one slot. As they innovate by producing different brands, they also develop different products within the various brands. Most notably were the development of a variation of Coca-Cola itself with the introduction of Diet coke, Classic coke and Cherry coke. Most recently was the expansion of the Powerade range with the launch of Arctic Shatter later this year. The dual vision of Coca-coal of being both nearsighted and farsighted has set a worldwide standard. While creating a short-term goal, they will not sacrifice a long-term vision, to achieve it. The company has always believed in creating and improving the infrastructure of the company to build for the future. Amid dismal economic performance (e.g. Russia, Indonesia) will always continue to invest in the future. Coca-Cola boasts the slogan Now is why were confident about always which underlines their commitment to market orientated strategic planning. The market strength of Coca-Cola is revealed in the fact that in 113 years of business volume has only dropped 12 times, the last time was 44 years ago. It is for these reasons that Coca-Cola, which was a small chemist shop at the turn of the 19th century, will go into the 21st century as one of the top companies in the world. Bibliography:
Tuesday, December 3, 2019
Macbeth And Lennox LENNOX. Lennox is a political power-seeker, and we saw him on stage every time we saw Duncan on stage. He is one of those people who gravitates to power and gets as close to it as possible so that he can feel it and share it as much as possible. Once Macbeth is king, then Lennox is around him all the time, too. At the banquet when Macbeth saw Banquo's ghost, he was the one to invite Macbeth to sit next to him. He was the one to have the last word even when Lady Macbeth shouted for everyone to leave the room: Better health attend his majesty. Macbeth brought Lennox in to a place of great trust, as can be seen when Macbeth went to see the witches again: he took Lennox with him. At the end of the play, when the power changed sides, so did Macbeth. He was with the forces fighting against Macbeth. Therefore, Lennox would do ANYTHING to be in the glow of the power. In order to secure a better position with Macbeth, he became the third murderer. Macbeth asked him to go because he needed a warrior to make sure the job got done; he could not trust the two men he had hired to kill the great warrior, Banquo, without the help of another thane/warrior. Lennox was the one for the job. Macbeth knew he would do anything to stay near the power, and he took advantage of this. Another take on Lennox as the third murderer has him as a spy in Macbeth's castle, loyal to the forces opposing Macbeth. Lennox had been loyal to Duncan and ended up as one of the leaders of the forces opposing Macbeth in the end of the play. In fact, it was Lennox who knew where every soldier was, so he must have had the master plan for the battle in his possession. (When the question was asked in the end, Who knows if Donalbain be with his brother? it was Lennox who knew for certain that he was not. Lennox had a list of all the gentry. A political power-seeker would not earn that kind of position so quickly in the rebellion, so he must have been against Macbeth all along. His negative opinion of Macbeth was clearly expressed in Act III, scene vi, when he calls him a tyrant and rails against him openly to the unnamed Lord. Macbeth himself talks about how he has spies in every one else's castle: There's not a one of them but in his house/ I keep a servant feed (Act III, scene iv). Therefore, Lennox is a spy in Macbeth's castle. In the position of trust he has managed to obtain, he is sent out at the last minute to help with the killing of Banquo. Although he does not want to blow his cover, he cannot let Banquo die. However, the light is extinguished, the two murderers set upon Banquo immediately, killing him before Lennox can stop them, so he does the best that he can by helping Fleance to escape. He then returned to the banquet, where he would not have been missed. He maintains his close link to Macbeth, but does not give him any information that would help Macbeth. Note the fact that he does not tell Macbeth about Macduff's flight to England until his hand is forced by the two or three riders who came by in Act IV to report the information to Macbeth. The audience knows, though, that he already knew this from the conversation he had earlier with the unnamed Lord. He kept this information from Macbeth because he was a spy.